AN ART DRIVEN FASHION HOUSE

Award-winning (VOGUE ITALIA, ASVOFF, GFW) and sustainable designer, Jayne Pierson, has received celebrity, media and public praise and continues to build season upon season in establishing the brand as a unique concept; an “art driven" fashion house with no limits.

Based in west Wales since 2008, Jayne Pierson has aimed for circularity and transparency through stylistic longevity and a quality over quantity, re-use ethos. Our focus is on creating ethically minded ‘slow’ fashion that celebrates craftsmanship and explores fashion in a socially responsible way. At Jayne Pierson, the focus is on commissions and producing truly individual pieces made to client specifications. We create beautifully crafted, high quality garments that uplift and empower the wearer; clothing that will never be thrown away because it will be cherished and looked after. Each Jayne Pierson piece is intended as a garment for life that we will repair if damaged or that we will reconfigure for the owner if their body or needs change. We aim to foster positive, productive relationships with each customer with not only bespoke clothing, but also bespoke experiences tailored to the needs and interests of anyone investing in a Jayne Pierson original.

Jayne Pierson is a British Fashion Council designer and member, showing ON schedule at London Fashion Week since 2009. As a go-to designer for stylists looking for unique pieces, Jayne Pierson specialises in creating performance clothing for musicians, dressing celebrities and clients for events, and producing specially commissioned garments and accessories for photo shoots and films. The bespoke garments from past and present collections are available to order by contacting the label directly.

Jayne is somewhat of a polymath, with a background in fashion, performance, music and film. Born in Wales, she grew up in Dallas, Texas before returning home to embark on a Performing Arts degree. As a singer-songwriter in the nineties, she was signed to EMI in Los Angeles and toured extensively with her band, supporting Jesus Lizard, No Doubt and Hole. This interest in performance encompassed visuals, image making and naturally led to fashion. Jayne embarked on her second degree, this time in Fashion Design & Draping (CSM), and went on to win the Ecological Design Award at Graduate Fashion Week.

Jayne launched her eponymous label with On|Off and the British Fashion Council at London Fashion Week over a decade ago, sponsored by LOTUS and selected and curated by celebrated BRITISH VOGUE editor-in-chief, Edward Enninful OBE. Jayne worked for Alexander McQueen mainline and Vivienne Westwood Gold Label. Whilst running her label and bringing up her twin daughters, Jayne also completed an MA in Film (USW) and a PGCE (UWTSD), FHEA whilst working as a consultant for Givenchy and most recently, DIOR.

Pierson has exhibited her work in numerous art galleries in the UK and internationally including the Tate Modern and ART BASEL, Miami. She explore’s ways to fuse fashion, music, film and story-telling with academic research in her PhD studies alongside her current work in the industry as a leader of fashion expertise in design innovation, ethical fashion and a entrepreneur of a recognised global, award-winning, fashion brand (VOGUE ITALIA, ASVOFF, GFW).

Jayne Pierson continues to develop her art practise in conjunction with academia as an external examiner for (Conde Nast College of Fashion & Design) and as a visiting lecturer for various leading fashion institutions internationally.