The Kids Are Coming Up From Behind.

An archive and photography project for London Fashion Week 2020 in collaboration with Math Roberts.

Like so much of Jayne’s work, this project was inspired by a song, LCD Soundsystem’s ‘Losing My Edge’.

Because in 2020 it never felt more like the fashion industry was losing its edge. To the kids coming up from behind, with better ideas for what needs to come next.

To celebrate the next generation of creatives and to mark a decade since our first collection, we asked Sehar, Liv, Jasmine and Tia to delve into our archive and reimagine it for the new decade. To re-contextualise the clothes and wear them with integrity in their everyday lives.

Math Roberts then spent the day capturing their take on how to wear bespoke fashion now.